Daily News: New Location Services, Co-op = Math + Creativity, In-Store Pick Ups Result in More Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google, Facebook & Twitter Trade “Services” for Your Location (April 11, 2017)
LSA Insider: “It has been a very interesting couple of weeks as it relates to location and these developments are just a beginning.”

Solving the Co-op Advertising Puzzle with Simple Math & Creativity (April 11, 2017)
LSA Insider: “Local media sellers can solve the co-op advertising puzzle with some simple math and a little creativity.”

Across Demographics, Most Shoppers Make An Additional Purchase During In-Store Pick Up (April 11, 2017)
GeoMarketing: “Many retailers are still missing out on the benefits of buy online, pick up in-store programs.”

Where Does Geotargeting’s Convenience Turn Creepy? (April 10, 2017)
American Marketing Association: “Frivolous use of data may scare more customers than it attracts. Marketers must find a sweet spot between personalization and surveillance.”

Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement (April 10, 2017)
Street Fight: “Two studies released last week by industry organizations provide useful advice on mobile marketing tactics and using location data.”

The Pain And Promise Of Beacons In Retail (April 10, 2017)
AdExchanger: “Retailers are evolving their beacon strategies by increasing the amount of devices bumping into their existing beacon networks.”

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