Daily News: New Approach to SMBs, Digital to Overtake Traditional by 2018, Brand Ads Influence Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why We Need a New Approach to the SMB Market (October 26, 2016)
LSA Insider: “In a webinar this week, Greg Sterling and Ziv Koren of Camilyo explored the need for a new framework in local marketing – one which addresses the ‘customer funnel’ more holistically.”

Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018 (October 26, 2016)
AdAge: “If there was any doubt that the future of local advertising is digital, the latest local ad revenue forecast from BIA/Kelsey confirms that.”

1 in 3 Consumers Say Brand Advertising Influences Their Purchases (October 26, 2016)
Marketing Charts: “Some 35% of North American consumers say that ads from brands influence them to make purchases.”

Soleo Adds Voice Search to Call Monetization API (October 25, 2016)
BIA/Kelsey: “Soleo, the developer of search and call monetization services for local business, introduced a new version of its developer application programming interface (API).”

#SFSNYC: How Local Tech Companies Can Reach Scale in the SMB Ecosystem (October 25, 2016)
Street Fight: “Companies either need to bring on a large sales force to go door to door or they need to partner with one of the much larger companies in the space.”

Google Sees Lift From Maps Ads, Local Mobile Clicks (October 25, 2016)
MediaPost: “An increasing number of local searches on Google Maps are turning up the volume of search ads serving on the property.”

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