Daily News: ‘Near Me’ Searches, Shopping Without Brands, Capturing Consumer Attention on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Location, Personalization & Privacy — Is There a ‘Middle Way?’ (August 28, 2018)
LSA Insider: “Personalization has been a buzzword for several years, but one hears it even more these days. It can mean different things in different contexts.”

Smart Ads Only Threaten Agencies That Don’t Deliver On Strategy (August 28, 2018)
LSA Insider: “Is automation and machine learning eliminating the need for agencies and resellers? It’s a fair question. In Greg Sterling’s recent post, he examines it in the context of Google’s Smart Ads, which enable automated ad campaign creation, management, and optimization for small businesses.”

Survey: 82 percent of smartphone shoppers conduct ‘near me’ searches (August 28, 2018)
Search Engine Land: “The smartphone is now the primary digital tool for most consumers under 50. And the large majority of smartphone owners conduct local searches with varying degrees of frequency.”

Shopping Without Brands? How The Growing Popularity Of Non-Brand-Name Products Reflects Larger Shifts In Consumers’ Retail Expectations (August 28, 2018)
GeoMarketing: “Amidst fears of the “retail apocalypse” in recent years, there are numerous counterpoints of more ‘experiential’ specialty retailers and entertainment thriving both on and offline. The challenge is how retailers can determine exactly what benefits consumers of different demographics value — and how to offer it.”

How Brand Marketers Can Capture Consumer Attention on Mobile (August 28, 2018)
Street Fight: “With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy.”

Email marketing turned 40 this year. Now what? (August 27, 2018)
Marketing Land: “Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we’ve come since then and where we’re headed.”

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