Daily News: Moz Local Ranking Factors, The Next $1B Ad Platform, Cost-per-Visit’s Impact on Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

On Target Podcast: Dr. W. Michael Cox, Former Chief Economist (April 13, 2017)
LSA Insider: “Dr. Cox explains the various personality traits and capabilities that people need in order to succeed in the Imagination Age.”

Latest Moz Local Search Ranking Factors Is Here — Geek Out (April 12, 2017)
LSA Insider: “The “Local Search Ranking Factors” by Moz is essentially a poll of leading local SEO practitioners in North America.”

Why Nextdoor Believes It Can Be Social Media’s Next $1 Billion Advertising Machine (April 12, 2017)
Adweek: “On Thursday, Nextdoor will announce in-stream native units that look not too unlike other social ads at first glance.”

Cost-per-visit ad models, offline verification set to shake up online advertising (April 12, 2017)
MarketingLand: “Placed CEO David Shim says demand for offline attribution at a tipping point.”

Snap Advertisers Can Now See If Their Ads Increase Foot Traffic (April 12, 2017)
Adweek: “Snapchat is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements.”

We all thought having more data was better. We were wrong. (April 12, 2017)
Recode: “There’s no guarantee that analyzing huge chunks of data is going to translate into meaningful insights.”

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