Daily News: More SMBs Use Social than Website, Moz & Yelp Partner, Marketing Spend to Grow in 2017

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: More SMBs Have Social Presence (61%) than Website (56%) (December 13, 2016)
LSA Insider: “Only 56% of SMBs have a company website compared to 61% that are utilizing social media for their business.”

Consumers Expect Ever More Options for Customer Service (December 13, 2016)
eMarketer: “For marketers, the widening range of services complicates the equation.”

Vistaprint Continues Push Into Digital with Focus on Micro-Business Market (December 13, 2016)
Street Fight: “Vistaprint is working overtime to change public perception and expand its role as an all-in-one service provider for small and mid-size firms.”

Moz Local gains Yelp listing management capabilities, first third-party tool to do so (December 13, 2016)
Search Engine Land: “Brands and SMBs will be able to claim and manage data and content for all of their Yelp listings through Moz Local.”

Most Brands Plan To Increase Marketing Budgets In 2017 (December 12, 2016)
MediaPost: “Some 70% of marketers will spend more on marketing in 2017, with 67% saying they will spend up to 75%.”

Think With Google: Here Are The Questions Marketers Should Ask In 2017 (December 12, 2016)
GeoMarketing: “It’s critical to be able to respond to how customers are feeling and acting in real-time.”

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