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Daily News: Mobile’s Impact on Path to Purchase, Twitter Replaces Stars with Hearts, Using Mobile to Bridge Online & Offline Worlds

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Chart: Consumers Now Find Mobile More Important than PC for Purchase Research (November 4, 2015)
LSA Insider: “Now in its third year, the Mobile Path to Purchase survey by xAd has seen steady increases in the centrality and importance of mobile devices in consumer shopping behavior.”

Twitter replaces stars with hearts for favoriting Vines and tweets (November 3, 2015)
VentureBeat: “Twitter has announced that it’s changing its star icon to a heart. The rationale: a star could be confusing for users, especially those who are just starting out on the service.”

Indoorway Combines Indoor Navigation, Location Analytics (November 3, 2015)
GeoMarketing: “Warsaw-based Indoorway believes its indoor location solution has the right pieces in place to help brick-and-mortars deliver turn-by-turn navigation and hyper-targeted deals at exactly the right moment.”

How to use mobile as a bridge between digital and physical (November 2, 2015)
ClickZ: “The evolution of mobile tech is closing the gap between digital and tangible planes, offering new ways for marketers to facilitate the customer journey and drive sales.”

Turning The Tables, Google Argues EU Must Justify More Aggressive Antitrust Stance (November 2, 2015)
Marketing Land: “Google lays out formal legal arguments against EU antitrust charges.”

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