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Daily News: Mobile Searches Surpass Desktop at Google, Marketers Diversifying Online Spending, Twitter Video Ads

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Video ads could become Twitter’s biggest cash cow yet (October 9, 2015)
The Next Web: “Twitter is introducing a new ad service that allows marketers to place six-second pre-roll ads in video content across its platform as part of its Amplify program.”

Marketers Look to Diversify Their Online Spending, Survey Finds (October 8, 2015)
Ad Age: “The various data presented in the RBC study suggests marketers are looking to increase their online advertising spend while distributing ad dollars more diversely in 2015 and beyond.”

Mobile Searches Surpass Desktop Searches At Google For The First Time (October 8, 2015)
Tech Crunch: “Google’s search chief Amit Singhal said for the first time this summer, more Google searches were completed on mobile devices than desktop computers.”

Social and Content Marketing: It’s Time to Put a Ring On It (October 8, 2015)
Social Times: “Social ROI is critically dependent on great content, and great content is social by design.”

Facebook’s Message To Marketers: This Is Where Product Leads Start (October 8, 2015)
GeoMarketing: “Facebook is claiming to be the platform that actually spurs important consumer groups like Millennials and Hispanics to go to an actual place and buy a product.”

Survey: Personalization & Relevance Increasingly Overlap In Consumers’ Minds (October 8, 2015)
Marketing Land: “Consumers expect retailers to know more about them than they actually do.”

Quantcast’s Audience Grid Is A Data Umbrella For Online-To-Offline Measurement (October 8, 2015)
GeoMarketing: “Interactive audience measurement platform Quantcast is offering expanded data sets designed to cover online-to-offline media and connect digital usage to in-store and location-based behavior.”

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