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Daily News: Mobile Search Behavior, Email & Content Best for Lead Gen, IoT & Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: 57% Seek “General Info” on Mobile During Purchase Research (August 17, 2016)
LSA Insider: “Typically, mobile searchers are thought to be ‘on the go’ with immediate needs, near the ‘bottom of the funnel,’ but new data suggests this isn’t true.”

E-commerce Growth on Fire, Brick and Mortar Stuck in the Mud (August 17, 2016)
LSA Insider: “Total retail spending by consumers in Q2 was roughly $1.2 trillion.”

Email and Content Marketing Perceived to be Top Lead Gen Tactics (August 17, 2016)
MarketingCharts: “A new survey found that email and content marketing are considered the most effective online tactics for lead generation.”

Tech Takes the Battle for SMBs to Your Appointment Book (August 17, 2016)
Street Fight: “Microsoft’s recent addition of appointment booking to Office’s productivity software comes on the heels of First Data’s strategic investment in Booker, a company that provides similar functionality.”

Internet Of Things Meets Location-Informed Advertising (August 16, 2016)
MediaPost: “Marketing value of IoT will be that the locations of those connected objects will provide valuable data regarding traffic patterns, repeat store visits, first-time visits and customer loyalty activities.”

Yik Yak yearns to be local, not just anonymous (August 16, 2016)
TechCrunch: “Anonymity has proven a dangerous path for startups like Secret, so Yik Yak is pushing a soft pivot towards connection with people close by.”

Bing Ads rolls out Upgraded URLs globally (August 16, 2016)
Search Engine Land: “Advertisers can begin migrating from destination URLs to final URLs and tracking parameters.”

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