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Daily News: Mobile Payments as a Search Strategy, Digital Ad Platforms, Pinterest’s ‘Complete the Look’

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Mobile Payments as a Search Strategy (June 17, 2019)
LSA Insider: “Phones are becoming a powerful tool for local marketers who wish to drive more customers to their local business clients. And there is a channel that may not be receiving the attention it deserves — mobile payment optimization.”

Are Marketers Meeting the Demands of the Modern Connected Customer? (June 17, 2019)
Marketing Charts: “The modern connected customer has concerns and demands that, in some ways, are quite different from what they were before the digital era. So are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders has revealed that only one-fifth (20%) of organizations can definitively say, yes, they are prepared to take on the demands and needs of the modern customer.”

Almost 70% of digital ad spending going to Google, Facebook, Amazon, says analyst firm (June 17, 2019)
Marketing Land: “Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad dollars spent according to eMarketer.”

Pinterest broadens e-commerce capabilities with ‘Complete the Look’ visual search feature (June 17, 2019)
Search Engine Land: “Pinterest has launched a new “Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of the scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in similar images such as hats, sandals and sunglasses.”

How’s that Personalization Going? (June 13, 2019)
eMarketer: “Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still miss the mark.”

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