Daily News: Mobile Often Used for Shopping Research, State of SMB Self-Service, Online Video’s Influence

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Mobile Devices “More Important” than PC in Shopping Research — Report (October 28, 2015)
LSA Insider: “Mobile now exceeds the PC as the ‘most important research tool’ according to a poll of 3,000 US and UK smartphone users.”

SMBs and Self-Service: Are We There Yet? (October 28, 2015)
Street Fight: “The question of whether or when SMBs are going to self-provision online marketing has been a topic of speculation and intense debate for at least a decade.”

Now Accepting Entries to the 2016 Ad-to-Action Awards (October 28, 2015)
LSA Insider: “LSA had 60 entries in 2014, 91 this year, and are officially accepting entries for the 2016 competition.”

Report: The Promise Of Big Data Is Recognized But Rarely Realized (October 28, 2015)
Marketing Land: “While big data seen as competitive advantage, report card is mixed on the the ability to fully utilize it to accomplish key business objectives.”

Chart: How Online Video Influences Path to Purchase (October 28, 2015)
LSA Insider: “Key actions are taken after viewing online video, pushing video usage deeper into local, and influencing consumers on the path to purchase.”

Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market (October 28, 2015)
Street Fight: “The ‘do nothing’ (DN) approach combines context, content, software, and automation into solutions that are low-cost, have next to no barriers to entry, and require little in the way of learning or doing from customers.”

Factual, The Trade Desk Partner For Location-Based Mobile Advertising (October 27, 2015)
Media Post: “The partnership allows The Trade Desk to integrate Factual’s datasets into its platform and will enable media buyers to use location data when advertising to mobile users.”

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