Daily News: Mobile Driving Ad Spend Growth, Amazon Is Google for Buying, Retailers Predicting Future

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Mobile is driving most ad spending growth worldwide (September 14, 2017)
Recode: “By 2019, advertisers will spend more on mobile than all traditional media, except television, put together.”

Why Amazon Is The New Google For Buying (September 14, 2017)
MediaPost: “Consumers who had an Amazon Prime account started their search for a purchase at Amazon 100% of the time.”

Retailers Look for a Better Way to Predict the Future (September 14, 2017)
eMarketer: “About two-thirds of retailers say that the ability to predict demand is the greatest challenge for their supply chain operations.”

Is Node The Future Of Search? (September 14, 2017)
GeoMarketing: “Node is a source of ‘people-based intelligence’ that can surfaces previously undiscovered online links between businesses.”

Yext looks to help businesses make their information more searchable by machines (September 14, 2017)
Tech Crunch: “Yext is launching a feature called knowledge tags to help businesses make their websites and information more accessible to crawlers and other kinds of query services.”

Twitter CEO Jack Dorsey promises to refine ‘clunky’ ad model with improved measurement (September 13, 2017)
The Drum: “Twitter’s chief executive Jack Dorsey has promised to make it easier for advertisers to run campaigns on the platform.”

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