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Daily News: Mobile Campaigns that Pull vs. Push, “Frictionless” Mobile Payments, Google’s Record Quarter

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

3 reasons your mobile campaign should pull, not push (October 28, 2016)
Mobile Marketer: “Mobile pull campaigns help define lead qualification and set a clear framework for the buyer’s journey.”

Money2020: Verizon, Visa Discuss Local Synergies for Digital ‘Ecosystems’ (October 28, 2016)
GeoMarketing: “Can local retailers provide consumers the same ‘frictionless’ mobile payment offerings as major chains like Starbucks does?”

Google Reports Record Quarter, Majority Of Revenue Still From Advertising (October 27, 2016)
MediaPost: “Alphabet on Thursday reported a record $22.4 billion in sales for the third quarter of 2016 ended September 30.”

Broadband Providers Will Need Permission to Collect Private Data (October 27, 2016)
NY Times: “Federal officials approved broad new privacy rules on Thursday that prevent companies like AT&T and Comcast from collecting and giving out digital information about individuals.”

Twitter Couldn’t Hold Onto Vine’s Audience—or the Stars It Created (October 27, 2016)
Bloomberg: “The announcement came a few hours after the company reported third-quarter earnings and said it would cut 9 percent of its staff.”

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