Daily News: Mobile App Spending, Google & Facebook Ad Gains, Conversion Rate Optimization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Mobile app spending to double to $156B by 2023 (March 29, 2019)
Mobile Marketer: “Spending in mobile apps on Apple’s App Store and Google Play will rise 120% to $156 billion worldwide by 2023, per an estimate from app analytics firm Sensor Tower. The researcher predicts App Store spending will rise by about 16% a year to $96 billion in four years, while Google Play spending will increase by 19% annually to $60 billion.”

‘A battle for the top of the funnel’: Pinterest’s long road to becoming a commerce platform (March 28, 2019)
Digiday: “Pinterest has struggled in the past to connect the dots of what people were pinning to what they could be buying. Initially helping people buy what they saw on Pinterest meant rolling out a buy button, and allowing advertisers to simply promote a Pin that their product was featured in higher up in a user’s feed.”

Google testing new search menu with icons for maps, news, shopping and more (March 28, 2019)
Search Engine Land: “Google is testing a new search bar menu with icons next to the names of the search categories. So instead of just showing the search vertical filters for displaying news results or image results, Google is showing icons next to those categories.”

Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm (March 28, 2019)
Marketing Land: “With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report.”

3 CRO Techniques That Actually Convert Visitors (March 28, 2019)
Street Fight: “Your online marketing efforts will only return results if you can translate incoming traffic into actual consumers of your product or service.  Enter conversion rate optimization.”

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