Daily News: Mobile and Online Coupons, Choosing a Location Data Provider, Data Privacy Laws

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Using Mobile and Online Coupons to Attract Local Customers (February 11, 2019)
LSA Insider: “We can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago now that we have a mobile “wallet” and smartphones with easy access to digital coupons and offers. Today’s conveniences are appealing because not only do they allow us to leave the house with less, but they also allow us to shop online and compare offers easily.”

How to choose a location data provider (February 11, 2019)
Search Engine Land: “Mobile location data has become a critical and versatile tool for marketers. It can act as a kind of real-world cookie substitute (device IDs), identify audience segments, provide competitive insights and measure the impact of digital and traditional media on store visits and sales.”

Vivial Named 2019 UpCity Excellence Award Winner (February 11, 2019)
Cision: “UpCity launched the Excellence Awards in early 2019, celebrating the top 1% of marketing service providers as measured by their UpCity Rating – an algorithm that utilizes signals and indicators (like number and quality of reviews, website performance and domain authority) to gauge a service provider’s recommendability – and, ultimately, help businesses find the best fit for their needs.”

Voice marketing is a looming opportunity, but not without its pitfalls (February 9, 2019)
VentureBeat: “The rise of voice assistants has put a new customer-facing channel on the map for marketers. The promise is clear: voice-enabled devices operate as a fine blend of digital and physical realities, which makes room for truly contextual interactions with users.”

How Are Marketers Adapting to Data Privacy Laws? (February 8, 2019)
eMarketer: “Data privacy laws are gaining momentum now that more US states are advocating for stricter personal data regulation and European regulators are generating fines for huge advertising firms.”

Amazon Business Quietly Expands Ad-Targeting Tests (February 7, 2019)
MediaPost: “Amazon has quietly expanded the ability for some brands to target advertisements to other brands in its Amazon Business marketplace.”

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