Daily News: Media Usage Study, Location Sharing on Google Maps, ReachLocal Gets LSA Certified

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 72% Turn to Digital Channels When Ready to Buy (March 23, 2017)
LSA Insider: “When ready to buy, consumers are increasingly turning to digital media for that final push.”

What Google Maps’ Location Sharing Feature Means For Brands (March 23, 2017)
GeoMarketing: “Smartphone users can now let multiple friends know their trip progress in real-time — something that further adds to Google’s ability to serve local businesses.”

ReachLocal Attains LSA Certification for its Proven and Trusted Digital Marketing Solutions and Services for Local Businesses (March 23, 2017)
Press Release: “ReachLocal today announced it is one of the first digital marketing companies to achieve LSA Certification.”

Banks and Tech Firms Battle Over Something Akin to Gold: Your Data (March 23, 2017)
NYT: “The big banks and Silicon Valley are waging an escalating battle over your personal financial data.”

LinkedIn to Introduce Email Targeting, Launch New Ad Platform (March 23, 2017)
MediaPost: “LinkedIn plans to unveil a new advertising product called ‘Matched Audiences’ in November.”

Facebook tests an enhanced local search and discovery feature offering business suggestions (March 22, 2017)
TechCrunch: “Facebook is testing an enhanced local search feature that could see the social network creeping in on Google Maps, Foursquare and Yelp territory.”

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