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Daily News: Measuring Real World ROI, Instagram Appealing to SMBs, Challenges for SEM Agencies

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Webinar: Online to Offline Simplified – Measuring Real World ROI (May 16, 2016)
LSA Insider: “In this webinar, SweetIQ will explain a relatively simple method for helping advertiser customers understand the offline performance of their digital marketing.”

Instagram Looks To Appeal To SMBs With Brand Pages, New Analytics Offering (May 16, 2016)
GeoMarketing: “The forthcoming update adds ‘contact business’ buttons and access to directions.”

Marketers Expected to Shift More Dollars Toward Desktop, Mobile Video Ads (May 16, 2016)
eMarketer: “Nearly half intend to shift ad dollars away from broadcast TV.”

Report: Europe readying “record-breaking” $3.4 billion antitrust fine against Google (May 16, 2016)
Marketing Land: “Penalties reportedly will also require changes to the way search results appear.”

Homebrew VC Wants to Build Out Startups That Bring Value to Location (May 16, 2016)
Street Fight: “Hunter Walk and Satya Patel met working at Google, and have a particular interest in seeing businesses advance in tech and value-added location services.”

Location-based experiences are finding their way into every industry (May 13, 2016)
VentureBeat: “Location-based tech will play a large role in the connected future where all forms of navigation, engagement, and commerce are increasingly contextual and personalized.”

The SEM agency is dying (and what to do about it) (May 13, 2016)
Search Engine Land: “Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee pressure, clients bringing SEM in-house and a decline in the prominence of SEM in general.”

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