Daily News: Marketing to SMBs is Evolving, Majority of Digital Time Spent on Mobile, New Google Primer App

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

How the Marketing of SMB Marketing Services is Evolving (September 16, 2015)
Street Fight: “When dealing with SMBs, marketing providers are scrapping the rhetoric of promises of clicks and calls in favor of a more informative, supportive, and consultative voice.”

Chart: Smartphones, Tablets Account for 60% of Digital Media Time Spent (September 16, 2015)
LSA Insider: “When comparing December 2014 vs. December 2010 U.S. figures, comScore data shows that smartphone usage is up 394%, and tablet usage is up a whopping 1,721%, and they now combine to account for 60% of digital media time spent.”

Getting Aggressive: Google Sues SEO Firm Making Specious Robocalls (September 16, 2015)
LSA Insider: “Google is taking more aggressive steps to protect small business owners from fraud, misrepresentation or other specious marketing claims.”

Digital Tactics Work Across the Buyer Journey (September 16, 2015)
eMarketer: “Social media, websites, email and other digital approaches are effective throughout the customer journey, according to polling from June 2015.”

LSA 16: We Need Your Input Now (September 16, 2015)
LSA Insider: “LSA wants you to propose session topics (or formats) and let them know if you’d like to speak.”

Google Delivers Mini-Marketing Lessons In Its New Google Primer App (September 15, 2015)
Tech Crunch: “A redesigned Google Primer is officially launching with an expanded lineup of lessons that also include topics like mobile site design, programmatic buying, and search advertising.”

Panama Lets You Share Anonymous Location-Based Video (September 15, 2015)
Tech Crunch: “Panama, essentially, is a platform for short-form video that is based solely on location, with no identification for the creator of that video content.”

Despite Recognizing Need For In-Store Tech, Only A Fraction Are Considering Beacons (September 15, 2015)
GeoMarketing: “Retailers may generally agree that connecting with mobile consumers using indoor technology marketing has clear benefits when it comes to unlocking spending, most are still taking a wait-and-see approach.”

NinthDecimal Partners With Tapad For Cross-Device Audience Measurement (September 15, 2015)
MediaPost: “The partnership will give NinthDecimal access to Tapad’s “device graph,” which links users across devices.”

Total Media Ad Spending Growth Slows Worldwide (September 15, 2015)
eMarketer: “Global ad spending will continue to grow, but more slowly than previously forecast by eMarketer.”

Marketers Say Video’s Effectiveness Is Increasing. Which Content Types Are Working? (September 15, 2015)
Marketing Charts: “Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.”

Webinar: Enhanced Content – The Local Search Data Gap (September 15, 2015)
LSA Insider: “Yet critical information such as hours of operation and business descriptions are missing from a majority local listings.”

Pinterest Targets Search Ad Budgets (September 14, 2015)
Wall Street Journal: “Over the past few months, the image-bookmarking service has been making the rounds with advertisers trying to persuade them it’s not a social network but rather a place where consumers search for and discover products.”

Go Local Interactive Recognized as a Top Kansas City Marketing and Advertising Agency (September 14, 2015)
Press Release: “Strong revenue growth and high client retention secured a place for Go Local Interactive on the Kansas City Business Journal’s list of Top Area Agencies.”

Google Gears Up for Search Shift to Mobile and Vertical (September 14, 2015)
Ad Age: “The proliferation of smartphone apps and the rise of a generation with no concrete ties to desktop computers is threatening both Google and advertisers still reliant on the desktop search-ad model.”

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