Daily News: Marketing Providers Get Certified, SMBs Frustrated with Vendors, Challenges with Attribution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

RevLocal, ReachLocal & Moz Are First to Get ‘LSA Certified’ (April 17, 2017)
LSA Insider: “RevLocal, ReachLocal and Moz are the latest to be certified by LSA for following ethical business practices.”

Frustration With Digital Marketing Vendors Boils Over for One SMB (April 17, 2017)
Street Fight: “Over-aggressive sales tactics and under-performing products have had a major impact on a customers’ willingness to purchase from marketing providers.”

Integral Ad Science: Marketers Still Struggle With Measurement, Attribution (April 17, 2017)
GeoMarketing: “22 percent list in-store attribution as the biggest issue facing marketers today, but expanded online-to-offline measurement tools can help.”

5 tips for launching a successful localized email marketing strategy (April 17, 2017)
ClickZ: “There’s a lot of evidence to suggest that the future of email marketing is hyperlocal.”

Survey surprise: Consumers very forgiving of non-mobile-friendly websites (April 14, 2017)
Marketing Land: “The biggest problem was missing or incorrect NAP data.”

Yext: The newest $1 billion tech company (April 13, 2017)
CNN Money: “Yext stock started trading on the New York Stock Exchange Thursday, surging 22%. The company is now worth over $1 billion.”

Will Artificial Intelligence Make Email Marketers Obsolete? (April 13, 2017)
MediaPost: “Forrester Research says cognitive marketing, artificial intelligence, machine learning, chatbots, etc. will eliminate 6% of U.S. jobs by 2021.”

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