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Daily News: Marketing Partnerships, State of Social 2019, Leveraging Amazon Search Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

2019 Prediction: Google Will Introduce Paid Features for GMB & More Focus on “Position 0″ (January 22, 2019)
LSA Insider: “Google is putting a lot of money into adding features for the GMB listings and making it so they almost take the place of the website for local businesses. They are going to want to monetize it someway down the road. I predict an increase in GMB features some of which will be paid options.”

What to Look for in a Marketing Partnership (January 22, 2019)
LSA Insider: “Partner marketing is when two businesses join forces to improve the experience for their customers. In the majority of cases, such partnerships are formed by two brands offering complimentary services. However, marketing agencies and resellers can also form marketing partnerships. For instance, Boostability partners with marketers to support them in providing their clients with SEO and website services. Marketers, small and large, benefit considerably from such arrangements due to the scalability.”

Amazon had a record-breaking holiday season, here’s how advertisers managed it (January 22, 2019)
Marketing Land: “The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.”

State of Social 2019: Untapped Opportunities for Marketers (January 21, 2019)
Search Engine Journal: “Results of the annual State of Social report from Buffer have been published, revealing what marketers are focusing on in 2019.”

Consumer Trust High In Tech, Traditional Media And Search (January 21, 2019)
MediaPost: “People have recently lost confidence in search engines and social platforms, which led to people shifting their trust to relationships with coworkers and employers. They have shied away from trust in Google and Facebook, and developed more trust in those they have frequent contact with.”

Leveraging Amazon search ads in a time of rapid change (January 18, 2019)
Search Engine Land: “Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful — and more complex.”

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