Daily News: Marketing Partnerships, Location & Data Privacy @LSA19, Google My Business Q&A

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What to Look for and What to Avoid in Marketing Partnerships (February 22, 2019)
LSA Insider: “Partner marketing involves sharing the existing trusted relationships and customer networks between two organizations for mutual benefit. It is used by large multinational organizations like Salesforce and HubSpot as well as startups and businesses seeking to scale.”

Location & Data Privacy @LSA19 (February 22, 2019)
LSA Insider: “LSA19 features multiple discussions on privacy. We have an in-depth privacy workshop on February 25 offering lessons from GDPR and concrete operational advice for US companies on how to prepare for 2020.”

Video comes to Google responsive display ads (February 22, 2019)
Marketing Land: “Along with video options, Google introduced a creative combinations report and ad strength scorecard to help advertisers better evaluate their responsive display ads.”

Consumers see 77% of brands as not meaningful, report says (February 22, 2019)
Marketing Dive: “The Meaningful Brands report should be cause for some concern for marketers, as it reveals that consumers are majorly underwhelmed by most brands. Marketers have a lot of work to do to make more of an emotional connection and should take note of the marketing strategies of the brands listed as most meaningful as they craft future campaigns that will resonate.”

Google Q&A: More than 90 percent of questions unanswered by business owners (February 22, 2019)
Search Engine Land: “One of the increasingly important but neglected features of Google My Business is Q&A. In conjunction with the release of a new Q&A analytics tool, ThriveHive recently conducted an analysis of questions across more than 43,000 Google My Business profiles.”

Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds (February 21, 2019)
MediaPost: “Email is the most popular channel for lead generation, with 84.2% of marketers using it, according to the 2019 Leads Council Benchmarking Report, a study by the nonprofit Leads Council, sponsored By Digital Media Solutions. Second is display advertising, with 76.3%.”

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