Daily News: Marketers Share Ideal Media Mix, ROI of Event Sponsorship, 500M Beacons Coming

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey? (August 23, 2016)
LSA Insider: “55% of senior executives from advertisers, agencies and media companies are not confident in their understanding of the consumer journey.”

The Hidden ROI of Local Event Sponsorships (August 23, 2016)
LSA Insider: “SMB and franchise marketers who try local events are clearly seeing a benefit. But even enterprise teams can find additional reach through local events.”

Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve (August 23, 2016)
StreetFight: “MediaMath, which has integrated Factual’s data into their system, allows clients to design, build, and activate hyperlocal-targeting strategies within its terminal.”

Can You Detect When Digital Customers Are Struggling? (August 23, 2016)
eMarketer: “13% felt their organization has no useful capability in detecting customer struggles.”

500 Million Beacons Coming; Personal Tracking Use Tops Retail (August 22, 2016)
MediaPost: “New research says that the Bluetooth Low Energy devices are going to grow significantly around personal tracking.”

Digimind Combines Social Listening, Location For Global Brands (August 22, 2016)
GeoMarketing: “Monitoring conversations on social can help physical businesses do everything from spot trending topics to decide where to open a new flagship store.”

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