Daily News: MapQuest Makeover, Safari Blocks Mobile Ads

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Can MapQuest Regain Momentum with Mapbox Makeover? (June 10, 2015)
LSA Insider: “Reported yesterday and confirmed today MapQuest is planning a big overhaul with under the hood and user-interface upgrades. At the center of that is a new partnership with independent mapping provider Mapbox, which also works with Foursquare, Pinterest and others.”

Users Could Soon Start Blocking Mobile Ads On Safari With iOS 9 (June 10, 2015)
Marketing Land: “With the roll-out of iOS 9, Apple is giving app developers an easy way to create mobile ad blockers for Safari on iPhones and iPads. To be clear, Apple never actually uses the term ‘ad blocking’ in its latest developer specs, but instead says that the functionality gives developers’ Safari extensions ‘a fast and efficient way to block cookies, images, resources, pop-ups, and other content’.”

Goodzer Helps Local Businesses Reach Millions of Customers (June 10, 2015)
LSA Insider: “Goodzer serves millions of local businesses – from large to small – that want to enhance their local presence and reach local consumers. Using its unprecedented technology and automated marketing platform, Goodzer amasses and distributes local merchant profiles for millions of businesses that contain detailed information about each merchant’s services and products, thus allowing consumers to make informed, thoughtful purchase decisions.”

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing (June 10, 2015)
ClickZ: “Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local marketing.”

The Connected Local Economy: A New Way to Understand Innovation in Local (June 10, 2015)
Street Fight: “These days, the web is more than a marketing engine for businesses that sell their wares in the real world. . . Software is deeply changing our relationships with the places we visit and the communities in which we live. Companies are wrapping software and connectivity around our experiences in the real world, and in doing so are changing the calculus by which consumers decide where to shop, how to get there and what to buy.”

Winning at the Nexus of Consumer Needs: Device, Intent, Content (June 10, 2015)
LSA Insider: “Any marketer not aware of the tremendous growth across these three dimensions might be accused of living under a rock in 2015, but it’s in tying them together where we understand them in context. The three dimensions here are: device, intent, and content (aka mobile, local, video).”

Report: Mobile Now Accounts For 22% Of All Email-Generated Revenue & 45% Of All Email Clicks (June 9, 2015)
Mobile email revenue is continuing to rise, up 12 percent in Q1 2015 over Q4 2014 according to Yesmail’s latest quarterly email marketing report. Analyzing billions of marketing emails sent during the first quarter of this year, Yesmail found that the proportion of mobile email clicks increased ten percent between Q4 2014 and Q1 2015, with mobile now representing 45 percent of all email clicks.”

GeoMinds: Now Is the Time for OpenStreetMap (June 9, 2015)
GeoMarketing: “The United States branch of the OpenStreetMap community celebrated the ten-year anniversary of the open-sourced mapping project with its biggest ‘State of the Map’ event ever last weekend at the United Nations Headquarters in New York. In rooms more accustomed to shoe-pounding debate on matters of international diplomacy, more than 800 OSM-ers talked about maps built by people and freely available to people.”

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