Daily News: LSM Benchmark Study, All-in-One Demand & Adoption, Burger King Location Analytics

Come to the LSM Benchmark Study Breakfast on 6/27 in NYC (June 24, 2019)
LSA Insider: “LSA and SOCi have just completed a Localized Social Marketing (LSM) study of 163 franchise brands, with nearly 50,000 local pages/profiles. The study (and related awards) will be presented this week in New York on June 27. The event is free to attend but you need to register because of limited space.”

The Yawning Chasm Between All-in-One Demand and Adoption (June 24, 2019)
LSA Insider: “LSA’s proprietary small-business survey data consistently tells us SMBs would prefer one software provider to handle most or all of their business operations. They choose this over picking and choosing among point solutions for payments, payroll, marketing automation, CRM and so on.”

Location Analytics Show Impossible Burger a Success for Burger King (June 24, 2019)
LSA Insider: “There are lots of compelling things that location data and location analytics can do. One of those things is market testing and validation, where some offline action or activity is the desired objective.”

US Online and Traditional Media Advertising Outlook, 2019-2023 (June 24, 2019)
Marketing Charts: “PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023.”

Millions of fake Google Maps listings hurt real business and consumers (June 22, 2019)
Search Engine Land: “Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers.”

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