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Daily News: LSA’s Top Reports & Webinars from 2018, Amazon Echo Share, Mobile-First Indexing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Our Top 5 Reports from 2018 (December 20, 2018)
LSA Insider: “Each year, LSA releases a range of reports on new data and best practices in location-based media and marketing for small businesses and enterprises. These are a mix of sponsored and non-sponsored reports and presentations. All are free to download and offer unique insights, data, commentary and perspectives.”

Our Top 5 Webinars from 2018 (December 20, 2018)
LSA Insider: “The LSA Webinar Series is an on-going educational resource for the local marketing industry. Our webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.”

How to Sell Co-op to Your Advertising Clients in 8 Steps (December 20, 2018)
LSA Insider: “Co-op advertising refers to an instance where a retailer launches a local advertisement with a prominent brand logo and that brand reimburses the retailer for a portion or in some cases all of the advertisement cost. The retailer’s co-op advertising accrual balance is based on a percentage of their purchases throughout the year. Those accrual dollars can then be spent on various types of advertising.”

Why one marketer thinks smart speakers have their work cut out for them (December 20, 2018)
Marketing Land: “Voice technology and voice search have, arguably, been adopted faster than any other technology in history. Analyst estimates on smart speaker penetration in the U.S. range from 40 to almost 80 million devices by the end of this year.”

Amazon Echo Share Will Drop Below Two-Thirds in 2019 (December 20, 2018)
eMarketer: “Consumers in the market for a smart speaker have more options than ever, and Amazon will lose some of its majority share as a result. We forecast that Amazon Echo will drop below two-thirds of US smart speaker users for the first time.”

Google says mobile-first indexing is now used for over half the web pages in its search results (December 19, 2018)
Tech Crunch: “Google announced today it’s now using mobile-first indexing for over half the web pages shown in its search results globally — a significant milestone in Google’s move to favor mobile sites over desktop sites in its search results.”

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