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Daily News: LSA’s Co-op Conference, Connection Marketing, Advice Local Acquires Scanther Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

LSA’s First Co-op Conference: Attendance Is Limited to 50 (August 30, 2016)
LSA Insider: “This half-day seminar in Chicago on September 20 is designed to get more co-op dollars into the local ecosystem for the benefit of media sellers and their customers.”

SMB-2-B Network Alignable Seeks Its Niche: ‘Connection Marketing’ (August 30, 2016)
LSA Insider: “Connection marketing, according to Alignable is about selective networking, word of mouth and trusted B2B referrals.”

SMB Market Budgets Up For Websites And Word-Of-Mouth (August 30, 2016)
MediaPost: “Nearly two in five small businesses in the US planned to increase their marketing budget over the next year.”

Placing a Bet on Apps for Local Businesses, Advice Local Acquires Scanther Mobile (August 30, 2016)
Street Fight: “Advice Interactive Group announced today that it will acquire Scanther Mobile, an Austin-based app technology company founded in 2012 by brothers EJ and Austin Archuleta.”

How Brands Can Resist The ‘Commodification’ Of Proximity Marketing Data (August 29, 2016)
GeoMarketing: “Marketers are having a tough time differentiating one location business services provider from another.”

Google Asking for Local Business Descriptions from Searchers (August 29, 2016)
The SEM Post: “Google is asking searchers for features feedback on local businesses displayed in the search results, and then tag appropriate keywords associated with the business.”

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