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Daily News: LSA19: The Essential Sessions, ‘Amazon Moments’ Tool, Brand & Consumer Connections

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

LSA19: The Essential Sessions — Depending on Who You Are (February 15, 2019)
LSA Insider: “LSA19 is unlike most other digital marketing and technology conferences — because of its variety and mix of attendees. It’s focused on the local market but equally devoted to SMB and enterprise issues. It offers a wealth of tactical content for practitioners but also has business strategy content for executives and sales best practices.”

What the Super Bowl and Marie Kondo Can Teach Marketers in 2019 (February 15, 2019)
LSA Insider: “Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault that there were more punts than touchdowns or that the halftime show didn’t inspire viewers, but the ads and the marketing campaigns around them showed a lack of creativity—many were lackluster and unforgettable.”

Silicon Valley investment firm Alpine SG acquires 6 startups, forms new Seattle-area marketing company (February 14, 2019)
GeekWire: “Alpine SG, a Silicon Valley investment firm that acquires and then operates software-as-a-service companies, is swooping up six startups and forming a new marketing tech organization that will be based in Bellevue, Wash.”

‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns (February 15, 2019)
Marketing Land: “Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites.”

How to Craft a Successful Content Marketing Strategy (February 15, 2019)
Street Fight: “According to Strategy Magazine, content marketing will continue to grow rapidly throughout 2019 as businesses move away from native ads due to oversaturation and corresponding lack of impact. As more businesses choose content marketing strategies, it will become increasingly challenging to create content that gets noticed.”

What Defines A Connection Between A Brand And Consumer? (February 15, 2019)
MediaPost: “Trust is the top reason consumers feel connected with a brand (66%), followed by brand’s values aligning with their own (53%) and feeling a brand understands them and their desires (51%).”

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