Daily News: Loyalty-Driven Shoppers, Location’s Share of Marketing Budgets, It’s Too Early for VA


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Only 3 Shopping Categories Now Loyalty-Driven (March 13, 2017)
LSA Insider: “Loyalty varies by business category, but only mobile carriers, auto insurance and investments are loyalty-driven.”

A Quarter Of Global Marketing Budgets To Be Devoted To Location (March 13, 2017)
GeoMarketing: “Meanwhile, over 50 percent of companies are currently using location-based data to target their customers.”

Why It’s Too Early to Go All In on Virtual Assistants (March 13, 2017)
Street Fight: “Catering to virtual assistants might seem like a fashionable idea, but it’s probably too early to make huge bets on these technologies.”

Brandmuscle Wins the Local Search Associations’ 2017 Ad-to-Action Award (March 10, 2017)
Press Release: “Leading local marketing company executes innovative paid social advertising campaigns to create awareness and sales for a new fast casual restaurant chain.”

4 Local Advertising Trends You Should Know (March 9, 2017)
HuffingtonPost: “Between a growing number of providers and exploding scope of services and tactics available, it’s hard for business owners to find the right marketing partner.”

Leave a Reply

(Comment Guidelines)



First Name

Last Name

Company Name

Email Address