Daily News: Location Tracking on Mobile, Cross-Device Management, Voice Assistant Usage

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey Asks How Much Is Your (Location) Data Worth? (February 13, 2019)
LSA Insider: “A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information. Sixty-three percent (63%) of respondents said that they were more aware today than last year of how their personal data was being used by digital marketers. And roughly 83% said they were aware their location was being tracked.”

Agencies, brands see big potential for OTT, cross-device measurement in 2019 (February 13, 2019)
Marketing Land: “A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device measurement for 2019. It’s the first year that IAS Industry Pulse’s survey (free, registration required) has included OTT as an option, acknowledging a shift in how consumers use media.”

New Stats: How People Want to Engage with Brands on Social Media (February 13, 2019)
Marketing Charts: “Social media often gets a bad rap, most notably for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports that the majority (91%) of consumers they interviewed still believe that social media has the ability to connect people.”

Study: Voice assistant usage to surge 320% to 8B by 2023 (February 13, 2019)
Mobile Marketer: “Android smartphones and iPhones currently are the biggest platforms for voice assistants, but the smartphone market has matured and shipments have slowed as consumers hold on to their handsets for longer periods. That means the growth for virtual assistants will shift to Internet of Things (IoT) devices such as smart TVs, smart speakers and wearables like watches, as Juniper notes.”

Google tests ads in Assistant results (February 13, 2019)
Search Engine Land: “Google appears to be testing the delivery of ads in Google Assistant results. The screen below, from Gennaro Cuofano, who performed a search on an Android phone, shows an ad for an Executive MBA program in Italy. He added, on Twitter, that organic results were below the fold and, “The answer on the voice assistant pretty much mirrored the search result page on that one.””

Facebook and Google still offer the best value for mobile advertisers (February 12, 2019)
TechCrunch: “Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular.”

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