Daily News: Location Is Future, Digital Agencies Struggle to ‘Get Budget,’ Boostability & Yext Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Location Is the Future of Digital Marketing (Webinar 4.27.17) (April 19, 2017)
LSA Insider: “In this webinar, xAd will explore how observing the places that a user visits allows marketers to make meaningful inferences into a user’s life journey.”

Are Digital Agencies Chasing Profits Over Performance? (April 19, 2017)
LSA Insider: “Agencies said that when managing SEO, paid search, social media, display and email marketing, ‘getting budget’ was the top challenge for each of these media outlets.”

Boostability Announces New Partnership with Yext to Enhance SEO Services (April 19, 2017)
Press Release: “Boostability is proud to use Yext’s software to enhance its current local SEO service.”

How West Elm Partners With Casper, Airbnb, And Others To Drive Local Store Visits (April 19, 2017)
GeoMarketing: “At the local level, West Elm emphasizes autonomy for individual locations to get the word out on social channels.”

State Farm Is Targeting Location-Based Ads at Gas Stations (April 18, 2017)
Adweek: “18,000 locations are getting equipped with digital screens.”

Facebook’s Places Graph makes 140 million locations available to developers for free (April 18, 2017)
MarTech: “The available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.”

Marketing Technology May Never Consolidate (But That’s a Good Thing) (April 17, 2017)
AdAge: “Martech marketplace of such scale is unsustainable. It’s bound to consolidate, and soon.”

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