Daily News: Location Intelligence in Europe, MomentFeed & Yelp Partnership, Shopping via Voice

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Does Location Intelligence Have a Future in Europe? (June 1, 2018)
LSA Insider: “With the passage of Europe’s new GDPR privacy rules — and the promise of more to come — we need to ask: which of these mobile-location use cases will survive and how do location-data methodologies need to adapt or change in the new environment?”

Replay: The Secret to AdWords, Facebook & Display ROI – Inbound Calls (June 1, 2018)
LSA Insider: “During a recent webinar, Blair Symes of DialogTech explored how to take the same data-driven approach to calls as you do clicks – from ad and landing page creative, to audience targeting, to analytics and optimization.”

MomentFeed and Yelp: A Powerful Partnership (June 1, 2018)
MomentFeed: “MomentFeed and Yelp have recently expanded their partnership to include Yelp Knowledge, creating the perfect combo for brands to make the most of Yelp’s 150 million reviews and drive sales.”

Shopping Via Voice Activation Rose 41 Percent In Six Months — Here’s Where It’s Going (June 1, 2018)
GeoMarketing: “The idea of brand loyalty is evolving with the rise of new technologies like voice, as well as augmented reality and virtual reality.”

Study: Just 53% of marketers blend TV and digital video strategies (June 1, 2018)
Marketing Dive: “Marketers’ investments in linear TV continue to decline, with digital video often snapping up a good deal of those advertising dollars.”

Have we reached peak smartphone, and what does that mean for marketers? (May 31, 2018)
Marketing Land: “Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017.”

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