Daily News: Location Intelligence, Content Discovery Channels on Mobile, Social Advertising Channels

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

4 Ways Location Intelligence Can Rescue Declining Auto Sales (May 22, 2019)
LSA Insider: “Recent reports show that US auto sales suffered a significant decline in 2018, and it’s possible this slowdown will continue throughout 2019. To combat this trend, car brands are juggling traditional marketing tactics and troves of consumer data in an effort to position themselves at the perfect spot in the funnel during the buyer’s journey.”

A year after GDPR, mobile notifications are up, location sharing is down (May 22, 2019)
Marketing Land: “In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape.”

Email marketers: Get more creative with customer data (May 22, 2019)
MarTech Today: “Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like seeing tailored emails – they’re beginning to expect it. That’s why personalization is one of the most effective ways to improve email conversions, but only if executed properly.”

Consumers Hungry for New Content Discovery Channels on Mobile (May 21, 2019)
Street Fight: “Consumers are unlocking their phones more than ever before, but each mobile journey does not necessarily begin with an intended destination. Eight out of nine consumers frequently exhibit what the firms Mobile Posse and Phoenix Marketing International are calling “appnostic behavior,” turning to their phones for information or entertainment but lacking specific means to satisfy the craving for engagement.”

Social advertising channels 2019: Growth, trends, spend (May 21, 2019)
ClickZ: “There are many opportunities in social advertising. More marketers are willing to explore them through marketing campaigns. The challenge is to make the most of your time and budget in the best-performing channels and ad types.”

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