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Daily News: Location Defines Us, Insights from #LSS2017, U.S. Adults Spend +12 Hours Consuming Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Location Defines Us: How Mobile Data Is Transforming Marketing (May 1, 2017)
LSA Insider: “Last week xAd’s Director of Channel Partnerships Elina Greenstein presented a webinar to the LSA audience about, ‘Why Location Is the Future of Digital Marketing.’”

#LSS2017: Insights from Rio SEO’s Client Summit in San Diego (May 1, 2017)
LSA Insider: “Here are some of the top takeaways that came in through the event hashtag (#LSS2017) on Twitter.”

US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media (May 1, 2017)
eMarketer: “US adults will spend more than half the day with major media.”

The future of local discovery (April 28, 2017)
Search Engine Land: “Recent developments and technology will impact local search, both in the short term and the long term.”

How to Decide Which Social Video Platform Is Right for Your Brand (April 28, 2017)
Adweek: “A guide to today’s top services and their value to marketers.”

Announcing Advice Locator Pages: A Full-Featured Store Location Search Solution for Multi-location Businesses (April 27, 2017)
AdviceLocal: “Our new location page technology allows you to build store locator with fully optimized landing pages for local SEO.”

21 Must-Attend Digital Marketing Conferences In 2017 (April 21, 2017)
FlightNetwork: “This list of the 20 best digital marketing conferences in 2017, will help you stay on top of trends, and understand market developments.”

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