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Daily News: Location-Data Strategy, Verve Acquires Receptiv, Bing Ad’s In-Market Audiences

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Webinar: Why Every Business Needs a Location-Data Strategy (May 30, 2018)
LSA Insider: “Location has evolved dramatically from a relatively crude instrument focused on real-time consumer actions to a flexible tool that has an ever-increasing number of use cases.”

Study: 46% of Online Shoppers Bought Online While Showrooming (May 30, 2018)
LSA Insider: “Even though many retail stores have closed their doors recently, there’s still an abundance of people who prefer shopping in-store over online.”

How to Talk to Clients about Their Websites (May 30, 2018)
LSA Insider: “Imagine you have an appointment with a potential new client who is looking for small business marketing services. A week or two before you are supposed to meet in person, you decide to take a look at what the client already has going on, including the website.”

Verve™ Acquires Receptiv™, the Leading In-App Mobile Video Platform, To Enhance Location-Powered Programmatic Mobile Marketing (May 30, 2018)
Verve: “The acquisition enriches Verve’s robust publisher ecosystem with additional premium partnerships spanning lifestyle, fitness, entertainment, photo, messaging, gaming, and utility apps, all of which consumers use with high daily frequency.”

Bing Ads rolls out In-Market Audiences to all US advertisers (May 30, 2018)
Search Engine Land: “In-market audiences are groups of users determined to be actively in the market for a particular product or service category.”

Here’s How Online Adults Find Information About Brands and Services (May 30, 2018)
Marketing Charts: “Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media.”

eMarketer Releases New Smart Speaker Figures (May 30, 2018)
eMarketer: “According to our latest forecast, the number of US smart speaker users will rise at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million.”

50% of consumers shop on mobile, but only 20% purchase (May 29, 2018)
Mobile Marketer: “Digital commerce has brought dramatic change. Retailers can pinpoint consumer preferences, engage across multiple channels, while expanding into new markets.”

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