Daily News: Location Data Strategy, Smart Home Market Growth, The Future of TV Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Replay: Why Every Business Needs a Location Data Strategy (June 22, 2018)
LSA Insider: “Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of the larger data puzzle and a critical competitive asset.”

Google invites more entities to take control of their Knowledge Panels and ‘get verified’ (June 22, 2018)
Search Engine Land: “Google is inviting more people, companies and organizations that show up in Knowledge Panels to verify their listings and “provide authoritative feedback on the information and images presented.””

IDC: Smart home market to grow 27% in 2018 (June 22, 2018)
Mobile Marketer: “As the smart speaker market evolves, marketers will need to carefully decide which platform or platforms to partner with to provide valuable voice-driven functions.”

The future of TV advertising in today’s digital world (June 22, 2018)
MarTech Today: “If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over.”

Microsoft Bing Launches Visual Search On Android, iOS (June 21, 2018)
MediaPost: “A visual search feature on Bing, launched Thursday for Android and iOS devices, allows users to learn more about their environment as well as clothing and other items in photos, through the camera on their phone.”

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