Daily News: Location Data Quality Tips, SMBs Spending on Social & Email, Amazon & Microsoft Partner

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Is Your Location Data Any Good? Here’s How You Can Tell (August 30, 2017)
LSA Insider: “Data – and good quality data – are imperative to ensure accuracy and effectiveness in digital advertising.”

Report: Matching Up With Local Merchants’ Marketing Objectives (August 30, 2017)
Street Fight: “SMBs are spending more money on digital marketing — particularly social media and email — because they find those channels most effective.”

‘Cortana, Open Alexa,’ Amazon Says. And Microsoft Agrees (August 30, 2017)
New York Times: “In an unusual partnership, Amazon and Microsoft are working together to extend the abilities of their voice-controlled digital assistants.”

Pandora Partners With Neustar On Understanding Identity Over Data (August 30, 2017)
GeoMarketing: “Pandora is partnering with Neustar to build a custom onboarding portal for advertisers.”

Enterprise SEOs Finding the Most Success With Technical Onsite Optimization (August 29, 2017)
Marketing Charts: “Technical SEO beats content development, traffic analysis and link building as the most important allocation of resources for SEO specialists at enterprise businesses.”

Of Sushi and Skincare: L’Oreal Smart Geo-Targeting Drives In-Store Traffic (August 29, 2017)
MediaPost: “L’Oreal looked to location-targeting and geofencing as a means of merging online strategy to in-store traffic.”

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