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Daily News: Location-Based Marketing Spend, Local Pack Changes, 3rd Party Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: 25% of Marketing Budgets Spent on Location-Based Marketing (March 16, 2017)
LSA Insider: “For multi-location brands, many have come to understand the value of localization and targeting.”

Millennials Follow Brands; GenX , Contests; and Boomers, Promotions (March 16, 2017)
MediaPost: “30% of Millennials engage with a brand on social at least once a month.”

Google Shifts Once More: The Ever-Changing Local Pack (March 16, 2017)
Advice Local: “It seems at this time that across multiple verticals the buttons have been replaced with a featured image.”

National retailers: Stop ignoring local SEO (March 15, 2017)
Search Engine Land: “National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second.”

3 ways your business can leverage third-party location data (March 15, 2017)
Marketing Land: “Looking at NFL fan data, here are 3 ways marketers can think about geotagged data to better connect with customers.”

Crafty Retailer Jo-Ann Fabric Aims to Retarget Its In-Store Wi-Fi Users (March 15, 2017)
AdAge: “Jo-Ann Fabric and Craft Stores wants to retarget its in-store Wi-Fi users with ads served online.”

IAB Touts Study Showing the Internet Supports 10 Million U.S. Jobs (March 15, 2017)
Wall Street Journal: “Research overseen by Harvard Business School professor finds that web generated $1.12 trillion last year, or about 6% of GDP in the U.S.”

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