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Daily News: Localized Social Marketing, Digital Ad Spending 2019, Voice Search Opportunity

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

5 Stats That Show the Power of Localized Social Marketing (April 1, 2019)
LSA Insider: “Business owners aspire to receive national recognition for their brand, but the platform stats and trends show that consumers want to engage with businesses at the local level. Every business with a physical location should be building a presence in each community that it serves, and social platforms are giving business owners the tools to make that happen.”

New Tech Adoption Index Podcast: “Happiness and Efficiency in the Workplace,” featuring 7Shifts (April 1, 2019)
LSA Insider: “Jordan Boesch got the idea to build a great software product from watching his dad struggle with a combination of excel spreadsheets and sticky notes to juggle the employee schedules at the Quiznos franchises he ran in Saskatchewan.”

What the numbers tell us about the current voice search opportunity (April 1, 2019)
Search Engine Land: “Since we can’t segment voice from typed interactions in performance reports easily, it’s helpful optimization for voice search overlaps with traditional search.”

How LinkedIn measures what matters to drive results (April 1, 2019)
MarTech Today: “Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer knows, measurement is often easier said than done. Internal hurdles can hinder efforts to achieve more meaningful measurement. How do you get over these kinds of hurdles to achieve measurement success?”

Digital Ad Spending 2019 (March 28, 2019)
eMarketer: “Despite early warning signs of a global economic slowdown, the possibility of a recession is not keeping most advertisers up at night. Ad spending will continue to rise across the globe, with digital driving most of the growth. That said, total media and digital ad spending growth rates will be weaker than they were in 2018, but that’s indicative of a market in transformation rather than budgets tightening.”

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