Daily News: Local-Social for Brands, Duopoly to Grab 60% of Digital Spend, Old School Marketing Tactics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Multi-Location Brands Can Optimize Local-Social Media (September 21, 2017)
LSA Insider: “A recent LSA webinar explored ways multi-location brands and the agencies that serve them can effectively manage local-social media.”

Google and Facebook Tighten Grip on US Digital Ad Market (September 21, 2017)
eMarketer: “Duopoly to grab more than 60% of 2017 digital ad spend.”

Are old school marketing tactics underrated? (September 20, 2017)
The Next Web: “While there is nothing wrong with a focus on modern marketing strategies, you don’t want to overlook the many old-school tactics that are available to you.”

Anatomy of a Google search listing (September 20, 2017)
Search Engine Land: “Understanding each element of Google’s search listings can give you the best chance for SEO success.”

Target rolls out Bluetooth beacon technology in stores to power new indoor maps in its app (September 20, 2017)
TechCrunch: “Target is adding an improved indoor mapping component to its mobile app, designed to help shoppers find their way through stores and locate the products they need.”

Facebook will add ‘more human review’ of ad-targeting options (September 20, 2017)
Marketing Land: “After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week.”

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