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Daily News: Local Services Ads in Voice Search Results, Martech Use Strategies, First-Party Data Sources

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website (April 2, 2019)
Marketing Land: “A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon.”

Local-Services ads appearing in Google Home voice results (April 2, 2019)
Search Engine Land: “The question of how Google (and Amazon) will make ad revenue from its smart speaker and smart display devices has not really had an answer — perhaps until now. Reuters discovered that Google is presenting Local-Services ads in voice search results for local queries.”

Study: Half of marketers struggle with martech focused on personalization, optimization (April 2, 2019)
Marketing Dive: “Most marketers believe their martech utilization strategies are achieving desired goals, but the Ascend2 report highlights that reaching key objectives, in regards to everything from personalization to improving attribution and efficiency, remains an obstacle.”

PlaceIQ Named a Premier Data Provider, and the Sole Location Data company in Official Launch of Oracle Data Cloud Program (April 1, 2019)
PlaceIQ: “In a crowded marketplace, where marketers have dealt with information overload and no easy way to distinguish datasets, the Oracle Data Cloud Premier Data Provider Program seeks to help marketers work with data providers that a) have demonstrated data accuracy and transparency in their data assets, and b) bring new and differentiated solutions to market across applications and use cases.”

Data Proud: 40% Say Their First-Party Info Is Pulling ROI (April 1, 2019)
MediaPost: “Email will be a growing source of first-party data for many brands this year. But the real hot spots are mobile app analytics and social media, according to The Data-Confident Marketer, a study released last week by MightyHive and Advertiser Perceptions.”

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