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Daily News: Local Search & The Voice Era, Google’s Target Ads, Instagram’s Sponsored Posts

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

As Local Search Enters the Voice Era, Three Content Channels Dominate (August 13, 2018)
Street Fight: “Voice is the new interface, and whether or not it ever eclipses desktop and mobile in share of search audience, we can at least say with confidence that it’s taking a permanent seat at the table.”

AI and IA: How artificially intelligent automation is driving scalable marketing (August 13, 2018)
MarTech Today: “What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what’s ahead.”

Report Finds U.S. Marketers Shifting From ‘Data’ To ‘Identity’-Based Marketing, Proficiency Mixed (August 10, 2018)
MediaPost: “It’s no secret that the marketing industry has been shifting from “data-based” solutions to “identity-based” ones, but a new report published Thursday by the Association of National Advertisers indicates that it is expanding at a rapid clip.”

Google’s Targeted Ads Are Coming to a Billboard Near You (August 10, 2018)
Bloomberg: “Google may be about to pair all that data it has on users’ web browsing with the ads displayed on public billboards. Creepy? Maybe. Inevitable? Almost certainly.”

Marketing Data Isn’t Just for Ads Anymore (August 10, 2018)
eMarketer: “Digital transformation has had a significant effect on nearly all companies over the past couple of years. For some marketers, it has forced them to rethink how systems, tools and team members must work together to successfully meet larger business objectives.”

Study: Instagram’s sponsored posts increase 44% (August 9, 2018)
Mobile Marketer: “Buzzoole’s research shows how social influencer marketing is a significant promotional channel worldwide, especially on Facebook-owned Instagram, which has more than 1 billion users.”

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