Daily News: Local Search Ranking Factors Webinar, YP Wins Bing Award, New Identity Consortium

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Webinar Replay: Understanding Local Search Ranking Factors 2017 (May 5, 2017)
LSA Insider: “SEO continues to evolve as search changes to accommodate new consumer behaviors and platforms.”

Study: Mobile ad growth contributes to viewability decline (May 4, 2017)
Mobile Marketer: “The percentage of banner ads meeting minimum viewability guidelines dropped to 47% in Q1, the lowest level in nine months, according to Marketing Week.”

Unacast’s Proximity.Directory: Walmart, The Kroger Company, & Home Depot Among Top U.S. Retailers Dispel Industry Tech Perceptions (May 4, 2017)
Press Release: “75% of the top 20 retailers in the U.S. have implemented proximity technologies into their marketing mix.”

YP℠ Awarded as Bing Innovation Partner of the Year (May 4, 2017)
YP: “Recognition underscores YP’s commitment to delivering integrated marketing solutions that perform.”

LiveRamp’s IdentityLink acts as centerpiece for new identity consortium (May 4, 2017)
MarTech: “The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities.”

Bidding Farewell To The Audience (May 2, 2017)
AdExchanger: “Advertising without an audience sounds like an oxymoron, but it’s a reality that’s destined to take hold sooner, rather than later.”

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