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Daily News: Local Search Ranking Factors, Global Ad Revenue, Location Intelligence Beyond Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Local Search Ranking Factors Then and Now (2008 vs. 2018) (December 4, 2018)
LSA Insider: “The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the Local Search Ranking Factors released by David Mihm back in 2008. After 10 years, it’s interesting to see how the results have changed and how they haven’t.”

New Tech Adoption Index Podcast: “No One Wants to Make the Wrong Decision” (December 4, 2018)
LSA Insider: “Our latest episode of the Above the Cloud podcast series features an interview with Mark Canon, a longtime local search/SMB software exec who is currently chairman of Boomtime.”

Global ad revenue delivers strongest growth in 8 years with 7.2% increase, per Magna (December 4, 2018)
Marketing Dive: “Magna attributes the 2018 ad growth to a strong economic environment, retail sales and business confidence, which led most industries and brands to increase their marketing and advertising spend.”

5 Ways Businesses Can Leverage Location Intelligence Beyond Marketing (December 4, 2018)
Street Fight: “Businesses incorporate data from disparate sources to make the best, most well-informed decisions. Data streams like location data offer real-time information and predictive analytics to better understand customer behavior.”

Do brand politics impact consumer purchases? It’s complicated (December 4, 2018)
Marketing Land: “A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that support specific social causes. This echoes earlier surveys that argue consumers increasingly want brands to take public social and political positions.”

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