Daily News: Local Search Marketing, Third-Party Location Data, The Future of Online Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Traditional Retailers Can Thrive in an Online World (February 27, 2018)
LSA Insider: “Although 80% of purchases are still expected to happen in-store by 2020, there’s growing uncertainty among retailers large and small about how to keep up with consumers in an increasingly digital shopping environment.”

Which Metrics Really Matter for Local Search Marketing Success (February 27, 2018)
LSA Insider: “When executing a paid search marketing campaign at the local level, there are a lot of factors at play.”

Improve Your Location Marketing Game With Customer Reviews (February 27, 2018)
Adweek: “Brands, your mandate is clear: Customer reviews are integral to building trust, and the more reviews there are circulating, the better for your brand.”

DialogTech Names New CEO Amid Third Year of Double-Digit Growth (February 27, 2018)
Dialogtech: “Leading marketing technology firm elevates Doug Kofoid to CEO; Founder and CEO Irv Shapiro assumes Executive Chairman role.”

Momentum Builds for Third-Party Location Data; Brands See Correlation with Marketing Effectiveness (February 27, 2018)
Street Fight: “Real-time location data is one of the top local technologies both brands and smaller local merchants are interested in exploring in the near term.”

Let’s Get Emotional: The Future Of Online Marketing (February 26, 2018)
Forbes: “Emotion analytics can identify and analyze the full human emotional spectrum including mood, attitude and emotional personality.”

Businesses Moving To Chatbots, AI; Away From Mobile Apps (February 26, 2018)
MediaPost: “After implementing virtual customer assistant technology, businesses report a reduction of 70% in call, chat or email inquiries, according to Gartner.”

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