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Daily News: Local Media Tracking Study, Digital Advertising in U.S., Holiday Shopping on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: 63% Using Social Media to Find Local Businesses Made Contact (February 20, 2019)
LSA Insider: “LSA has received the results of the most recent Local Media Tracking Study (LMTS). Managed by our partner Thrive Analytics, it measures consumer usage of various digital and traditional media channels for local business search and discovery.

Digital Now 54% of US Advertising, Mobile Two-Thirds of Digital (February 20, 2019)
LSA Insider: “Digital advertising in the United States will be worth approximately $129.3 billion in 2019, according to new estimates from eMarketer. Traditional media collectively will come in at $20 billion less, around $109 billion. This marks the first time that digital advertising has exceeded traditional media.”

Advertisers can now view Google mobile speed scores for more landing pages (February 20, 2019)
Search Engine Land: “Advertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed score update enables the tool to generate a score on the advertising console without as many ad clicks having occurred as were previously required.”

What the US data protection law will mean for ad tech and marketers (February 19, 2019)
Marketing Land: “We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are still being digested in Europe and beyond. Meanwhile, on the other side of the Atlantic, a data protection ripple effect has been felt far and wide.”

Mobile shopping surged 64% during holidays, survey finds (February 19, 2019)
Mobile Marketer: “Adlucent’s survey of holiday shoppers shows the growing importance of mobile advertising and commerce for brands during what’s often a critical period for driving sales and foot traffic.”

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