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Daily News: Local Marketing Tactics, Snapchat & Amazon’s Visual Search, Google’s Anniversary Event

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Will Scam/Spam Calls Cripple Inside Sales to SMBs? (September 25, 2018)
LSA Insider: “Most small businesses that rely on phone calls need to answer the phone. But increasingly telemarketers and spam are clogging phone lines, especially on mobile devices.”

Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics (September 25, 2018)
Street Fight: “Brands surveyed by Street Fight rate email, direct mail, and their company page on social media as their most effective local marketing tactics. At the same time, a small group of early adopters is using location data to make their overall local digital marketing more effective.”

Have retail email marketers finally reached the mobile tipping point? (September 25, 2018)
Marketing Land: “Email marketers, take note and hold on to your inboxes. We’ve reached the long-awaited mobile tipping point. For the first time ever, half of all email-driven orders originate from smartphones, a study my company undertook in the first quarter revealed.”

Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates (September 24, 2018)
MediaPost: “Marketers plan to increase the amount spent globally on digital advertising in the next two years, with the majority invested in paid search and social media, according to data released Monday.”

Snapchat lets you take a photo of an object to buy it on Amazon (September 24, 2018)
TechCrunch: “In a rare partnership for Amazon, the commerce giant will help Snapchat challenge Instagram and Pinterest for social shopping supremacy. Today Snapchat announced it’s slowly rolling out a new visual product search feature, confirming TechCrunch’s July scoop about this project, codenamed “Eagle.””

Google announces cards, discovery tools, revamped image search at 20th anniversary event (September 24, 2018)
Search Engine Land: “At a surprisingly low-key 20th anniversary and future of search event, Google announced a number of new search features. Some are new, some are expansions or adaptations of existing capabilities, and some are borrowed or “inspired by” competitors’ products (Snap, Instagram, Pinterest).”

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