Daily News: Local Market Paradox, Facebook & Local Pubs, Nextdoor Monetizing with Real Estate Listings

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

‘Local Market Paradox’: Consumer Tech Changing, SMB Issues Persist (August 10, 2017)
LSA Insider: “We’ve got a consumer market in rapid transition, an SMB market that is moving much more slowly and providers that are trying to bridge the two.”

Facebook Talks About Its ‘Shared Future’ With Local News Publishers (August 10, 2017)
Street Fight: “Many news publishers, big and small, for-profit and nonprofit, are making nice with one of the giant platforms – Facebook.”

Amazon Prime a Bellwether for SMB Cloud Services Adoption (August 9, 2017)
LSA Insider: “60% of respondents who use Prime to shop for their business say they now buy less from traditional providers as a result.”

Nextdoor turns to real estate listings for monetization (August 9, 2017)
Tech Crunch: “Nextdoor, the social media platform for neighborhoods, is rolling out a real estate listings feature, showcasing housing for sale in local communities.”

How to personalize content for locals (August 9, 2017)
Marketing Land: “How do you scale content while maintaining a local touch?”

How Snapchat’s, Facebook’s Location Capabilities Change the Game for Small Businesses (August 9, 2017)
AdWeek: “SMBs are no longer operating in a vacuum or reliant on direct mail to reach their audience.”

Why SMBs Should Opt for Best-of-Breed Marketing Technology (August 9, 2017)
eMarketer: “For SMBs, using multiple marketing technologies can be cost-prohibitive, and the challenge of integrating them can be unmanageable.”

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