Daily News: Local Listings & The Customer Experience, Smart Speaker Ads, Privacy Concerns on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Local Listings Are a Critical Part of the Customer Experience (April 23, 2018)
LSA Insider: “At LSA18, Walgreens, U-Haul and Toyota will discuss the evolution of local search, customer expectations and the digital challenges that national-local brands face.”

Google: Predictions Vs. Suggestions For Paid Search (April 23, 2018)
MediaPost: “Google turned over a new leaf on Friday. In a blog post, the company explains the reason for rethinking the use of the word “autocomplete” to provide search “predictions” rather than suggestions.”

Study: Majority reject ads on smart speakers (April 23, 2018)
Search Engine Land: “A new online survey of US adults from NetElixir found that the majority of respondents don’t want ads on virtual assistants or in voice search results.”

Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? (April 23, 2018)
GeoMarketing: “Over the past few years, a rush of digital marketing services platforms have followed the lead of Facebook, Google, and others racing for what was once a largely untapped pool of ad spending by regional brands, major franchise operators, and SMBs.”

Study: Privacy concerns could weigh heavily on mobile ad targeting (April 23, 2018)
Mobile Marketer: “A key strength of mobile marketing is the ability to target individual devices with Mobile IDs, but data privacy is becoming a significant concern for mobile users following high-profile data breaches or unauthorized sharing of personal data.”

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