Daily News: “Local” Is Accelerating, Tips for Minimalist Emails, Yext Files $100M IPO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Location and Local Marketing Are Accelerating (March 15, 2017)
LSA Insider: “From mergers and partnerships, to product innovation, LSA members are making headlines. The market is accelerating.”

How Blow LTD Drives App Downloads And Salon Foot Traffic (March 15, 2017)
GeoMarketing: “CEO Dharmash Mistry talks about scaling the on-demand, in-home beauty service concept — while running two salons.”

Minimalist Emails: How Brands Cash In On The Trend (March 15, 2017)
MediaPost: “With human attention span sinking to as low as 3-4 seconds, it is important to help your subscribers get to the point quickly instead of having them beat around the bush.”

New location extension ad format now live on Google Display Network (March 14, 2017)
Marketing Land: “Some ads may be converted automatically to the new location-specific display ad format.”

Yext files for long-awaited $100 million IPO (March 14, 2017)
MarTech: “Last year the company announced a revenue ‘run rate’ of $100 million.”

Gen Z Uses Smartphones In-Store More than the Average Shopper (March 14, 2017)
eMarketer: “They chat online about purchases and photograph products.”

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