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Daily News: Local Innovation in 2019, Smart Home Technology, Retail Sales from Smartphones

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What Does (Local) Innovation Look Like in 2019? An Open Question (January 4, 2019)
Street Fight: “Etymologically, innovation refers to the introduction of something new. And that, in a nutshell, is the promise of Silicon Valley, much like what is widely considered the best of the American spirit itself: to forge new paths through the unknown, to figure out what’s needed before most people know they need it, to devise ways of doing tasks big and small that make everyday life more convenient, entertaining, informative, even safer.”

5 trends in smart home technology (January 3, 2019)
SmartBrief: “Smart speakers and other smart home technology are all the rage going into 2019. But what type of smart devices do consumers really own? And aside from asking Alexa to tell jokes — which is the number one request in my household — how are consumers using this technology?”

Study: Share of US retail sales from smartphones jumps 14% in Q3 (January 2, 2019)
Mobile Marketer: “Criteo’s research suggests that mobile marketing channels can help to support brick-and-mortar retailers in reaching omnichannel shoppers who are responsible for a greater proportion of sales.”

10 trends in digital content for 2019: Management is vital to success (January 2, 2019)
Marketing Land: “Today any organization working with content has a new responsibility – content accounting. As content has become the new currency, it’s not enough for companies to create content and forget about it. Instead, content has costs associated with it that must be assessed along with the benefits.”

Search industry news and trends: Best of 2018 (December 31, 2018)
Search Engine Watch: “From alternative search engines to future trends, best online courses to algorithm updates, these were some of the highlights from the past year.”

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