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Daily News: Local Inbound Marketing in 2018, Achieving Personalization, PayPal’s New Marketing Solutions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

4 Steps to Local Inbound Marketing Success in 2018 (October 25, 2017)
LSA Insider: “It is critical that local marketers create campaigns for each stage of the marketing funnel: awareness, evaluation, retention and growth.”

To Achieve Personalization, Marketers Need Resources (October 25, 2017)
eMarketer: “Some marketers lack time, people and money, while others don’t have the right tech.”

PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform (October 24, 2017)
Marketing Land: “The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and more.”

Over 75 Percent Of Consumers Are Inspired To Make Purchases By Visual Content (October 24, 2017)
GeoMarketing: “It’s time for marketers to turn their attention to image-based search.”

With Cross-Device Tracking It’s About Where You End, Not Where You Start (October 24, 2017)
MediaPost: “Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer.”

Amazon could be responsible for nearly half of U.S. e-commerce sales in 2017 (October 24, 2017)
Recode: “The online retail space gets scarier and scarier for everyone that isn’t Amazon.”

SMBs Are Stalled with FinTech; But There is Light Ahead (October 24, 2017)
Local Onliner: “FinTech hasn’t really moved the needle much for SMBs in the five years we’ve been watching in all the areas that FinTech incorporates.”

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